How deeply in the tank can the media get?

This is what the media has reported recently about McCain's lies, distortions and smears (from Media Matters):

FactCheck.org, for example, has called one McCain attack ad "false," said another contains a "false" insinuation, described another as misleading, called another "ridiculous" and added, "That's absurd, and McCain knows it." FactCheck said the attacks in yet another McCain ad are "oversimplified to the point of being seriously misleading," noting that by the standards of evidence the McCain campaign used in the ad, the Arizona senator himself could be criticized precisely the same way. FactCheck called criticisms McCain has leveled against Obama's tax plans "bunk," adding, "He's wrong," and stating that McCain is using a "false and preposterously inflated figure" to attack Obama. They called another McCain attack "simply wrong" and "not true." They said yet another McCain ad "gets nearly all its facts wrong. ... [E]very number in the ad is wrong, except one. ... And even that number is rounded upward so generously as to flunk third-grade arithmetic." And FactCheck called yet another McCain attack "trickery" based on an "inflated and misleading" number that was the result of "Double, Triple and Quadruple Counting."

Sounds like the media is on top of this election and doing a good job of reporting, right?

Well, no.

also from Media Matters:

All week, McCain's attacks have been driving news coverage. Those same news organizations that have declared McCain's charges false have given them an extraordinary amount of attention, repeating them over and over. They have adopted the premises of the McCain attacks even as they acknowledge the attacks are based on false claims. The media narrative of the week has not been, as you might expect, that John McCain's apparent dishonesty may hurt him with voters. Instead, the media's basic approach has been to debunk McCain's attacks once, then run a dozen stories about how the attacks are sticking, how the "emerging narrative" will hurt Obama.

But attacks don't just stick and narratives don't just emerge. The only reason that the topic of the week was whether Obama is presumptuous instead of whether McCain is a liar who will do anything to get elected is that the news media decided to make Obama's purported flaws the topic of the week -- even after debunking the charges upon which the characterization is based. It's as though the news media -- so concerned about lies (that weren't really lies) in 2000 -- have suddenly decided that it doesn't matter that the McCain campaign is launching false attack after false attack. That it's the kind of thing you note once, then adopt the premise of the attack.

What the media is doing is covering its ass. When accused of being in the tank for McCain, they are going to point to the debunking of his lies they have performed, but they will never admit to or address the way they have been giving his lies free exposure repeatedly.

Why? Because their bosses in the media are bought and paid for by the Republican Party and the underlings are doing what they have to do to keep their jobs and try to reach to heights achieved by Chris Matthews, Brian Williams and Katie Couric. That's why.