Wednesday, May 09, 2007

Here's what a Super-Pollster does for a campaign

Mark Schmitt describes what functions a Super-pollster performs for a political campaign. Then he explains what the Super-Pollster Mark Penn ("Worldwide President and CEO" of Burson-Marsteller, the fifth-largest public relations firm) does and how he does it. He starts his commentary from the excellent article in the Nation by Ari Berman.

This is definitely worth reading. Burson-Marsteller's website is found here.

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