Political campaigns always attempt to diminish their opponents, of course. What was remarkable about the 2000 effort was the degree to which the process advanced beyond what Barbara Comstock, who headed the RNC research team, calls "votes and quotes"—the standard campaign practice of leaving the job of scouting the target to very junior staff members, who tend to dig up little more than a rival's legislative record and public statements. Comstock's taking over the research team marked a significant change. She was a lawyer and a ten-year veteran of Capitol Hill who had been one of Representative Dan Burton's top congressional investigators during the Clinton scandals that dominated the 1990s: Filegate, Travelgate, assorted campaign-finance imbroglios, and Whitewater. Rather than amass the usual bunch of college kids, Comstock put together a group of seasoned attorneys and former colleagues from the Burton Committee, including her deputy, Tim Griffin. "The team we had from 2000," she told me recently, to show the degree of ratcheted-up professionalism, "were veteran investigators from the Clinton years. We had a core group of people, and that core was attorneys."Of course the corporate media is complicit in this. They take the opposition research that's handed them and report it as news, as though they dug it up themselves.
Comstock combined a prosecutor's mentality with an investigator's ability to hunt through public records and other potentially incriminating documents. More important, she and her team understood how to use opposition research in the service of a larger goal: not simply to embarrass Gore with hard-to-explain votes or awkward statements but to craft over the course of the campaign a negative "storyline" about him that would eventually take hold in the public mind. "A campaign is a lot like a trial," Comstock explained. "You want people aggressively arguing their case."
Maligning an opponent, even with his own words and deeds, is a tricky business; voters take a dim view of "negative" politics, and are liable to punish the campaign carrying out the attacks rather than the intended target. Digging the Dirt provides a rare glimpse of how political operatives have learned to use the media to get around this problem, by creating a journalistic black market for damaging stories. During the first debate between Gore and Bush, in October of 2000, the BBC crew stationed itself inside the RNC's war room, filming researchers as they operated with the manic intensity of day traders, combing through every one of Gore's statements for possible misstatements or exaggerations. The researchers discovered two (Gore erroneously claimed never to have questioned Bush's experience, and to have accompanied a federal official to the site of a Texas disaster), and immediately Tim Griffin tipped off the Associated Press. Soon the filmmakers would catch the team exulting as the AP took the story.
Similar scenarios occurred countless times, on both sides, during the campaign. The operatives' sophisticated understanding of the media and their ability to manipulate the reporting of political news helps explain how Gore's public image shifted from that of stiff but competent technocrat at the outset of the campaign to that of serial exaggerator who would say anything to get elected. The steady stream of stories reinforcing this notion took its toll—a fact neatly documented by the filmmakers' shot of the New York Post after the debate: Gore beneath the headline "LIAR! LIAR!"
Bias? Laziness? Ignorance? All of the above?
Count on it. This is going to be a real mud-fest this year. The Republicans are desperate and have nothing else going for them.
Is this why Hillary thinks she will be the better candidate? I'll bet it's a big part of it. She knows it's coming.
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